I’m working on a video marketing product right now, and once again Coty Schwab of GuruCrusher.com has humbled me. His teaser promo video for an upcoming project apparently called Google Dogs of War is wicked good. He does make some elementary mistakes:
- Doesn’t start the listing with a link to his site, GuruCrusher.com
- Keywords should probably include the name of the product (or not, since he’s pushing the mystery a bit) but they should definitely include the name of the site as one word, not “guru crusher” as two separate words
- Vid should be watermarked with a website name or at least show it at the end of the video for 15 seconds or so
Here’s why my niggling criticisms don’t matter. He’s executing. He’s getting the job done. And most of all, the production values look like pure Hollywood and the music is seriously rocking. A hearty A- for that teaser video, and I can’t wait to see the product itself.
True story. Good points again!
The non “guru crusher” (same with the watermark) association is because the Google Dogs of War technique won’t be associated with my own site – especially for people who know very little about me…
- Coty Schwabe